The newest discipline in talent acquisition that uses marketing principles to attract, nurture and hire the right talent for your organization.
Definition: Recruitment Marketing is every tactic – content marketing, email nurturing, social recruiting, mobile recruiting, career site, SEO, employee referrals, talent networks, job marketing, employer branding, recruiting events, recruiting analytics, CRM – that a talent acquisition team uses to find, attract, engage and nurture leads in order to convert them into more qualified applicants to fill jobs now and in the future.
A lead is a candidate that’s interested in your organization but who hasn’t yet applied for a job. Recruiting’s job is to convert applicants into hires.
Recruitment Marketing comes first: to market your employer brand, attract leads, nurture them and convert them into applicants, so your recruiters can better hire for the right fit faster and cheaper.
How you do that is with best-practice recruitment marketing – it’s a combination of people, process and technology.
The newest discipline in talent acquisition
You can’t have great hires without great applicants, and you can’t have great applicants without great leads. Every successful organization has a sales function and marketing function. And we believe every modern recruiting organization needs both recruiting and recruitment marketing functions to successfully attract, build relationships with and hire the right-fit talent in today’s competitive market.
There’s been a shift in the marketplace: candidates have choices too. You’re on their timetable, and you’re fighting for their attention. But not every qualified candidate is ready to move on to the next career opportunity right now. Recruitment marketing will bridge that gap.
Talent acquisition used to go like this: post a job to a board and get candidates. Well, we both know it’s not enough anymore to just have a job for candidates. Modern candidates want more: camaraderie, purpose, inspiration. It’s a competitive market for the same skilled talent, and the bold, creative and innovative organizations will be chosen.
Recruitment marketing is your opportunity to communicate your employer brand, educate candidates on your value as an employer and influence their decision to take their career to your organization— through all the channels they use, like search, mobile, social, referrals, events, and more.