Recruiter’s Guide to Digital Marketing
Okay, so you’ve learned why you need a recruitment marketing platform, and how you can implement one to best support your organization. You know how to automate cross-channel campaigns and target specific candidate segments; you curate your career site, employer brand and social content; and you’re a natural at communicating with various internal and external stakeholders throughout the talent attraction process. Here’s the bad news: that’s the easy part. The good news is that you already have the tools to optimize the hardest (and most important) part of the talent attraction process: conversion. That’s where digital marketing comes in.
So what’s the key to getting to a “yes,” and successfully executing on hires, the only truly meaningful recruiting outcome? How do you stand out from all the recruiter noise and make sure your message actually gets heard? Recruiting Daily’s Matt Charney introduces the digital marketing techniques every recruiter should be using to convert on leads.
Learn how you can implement digital marketing strategies to:
- Drive and convert candidate traffic
- Leverage SEO to get found by the right candidates
- Get candidates to actually spend time on your careers site
- Use pay-per-click and display ads to increase reach
- Accelerate the generation of a solid talent pipeline
- Delight candidates and capture their imaginations
The Recruiter’s Guide to Digital Marketing teaches you to collect, nurture, and convert more quality leads than ever before. We especially recommend this guide because Matt provides such an awesome perspective on recruitment best practices, hard won through years of experience recruiting for companies like Walt Disney and Warner Bros.
Check out this great eBook and benefit from his expertise – then reap the benefits in your recruitment results.