Unlike your ATS, which is designed to manage applicants, a Recruitment Marketing Platform is designed to manage leads. Leads are candidates who are interested in your organization but not yet ready to apply. Both systems work together to drive more quality applicants to fill jobs now and in the future.
By adding SmashFly’s Total Recruitment Marketing Platform to the front end of your ATS, you can capture up to 80% of the leads who start your application process with a talent network form.
This way, if they drop off during the apply process, you’ve already captured their name and email address. Then, the automation features of SmashFly’s Total Recruitment Marketing Platform engage and nurture leads to convert them into quality applicants, resulting in up to 42% more applicants for every job compared to an ATS alone.
Plus, with the two-way integration between your ATS and SmashFly’s Total Recruitment Marketing Platform, you’ll be able to search, and more importantly, communicate to silver medalists and other applicants who weren’t hired. That means re-engaging the quality applicants you already paid to find to fill new job reqs.
In this guide “But I have an ATS, why do I need a Recruitment Marketing Platform?”, we review how a recruitment marketing platform can improve your talent acquisition process. See how companies like CH2M and The Cheesecake Factory have improved their processes and reallocated spend as a result of the data they’ve gained from working with SmashFly’s Total Recruitment Marketing Platform.