In this highly-digital and consumerized world, where attention spans average eight seconds and people seek strong connections with the brands they buy from and the brands they work for, your career site needs a wow factor. It has to pack a punch. It must drive interaction, and more specifically, the interactions you want.
Your career site is not always the start of the candidate journey, but it is the pivotal touchpoint in your recruitment strategy where you convert passive visitors into leads, active visitors into applicants and communicate employer brand over job requisitions. The keys to success are an authentic and vibrant employer brand that speaks to candidates’ ambitions and emotions and a thoughtfully-designed site that drives and measures action. It’s a perfect blend of art and science.
To get that balance, you don’t need to just think like a marketer – you need to think like a content marketer, a digital marketer, a recruitment marketer.
Are You Ready?
This career site lookbook will inspire you to amp up your career site artistry, conversion points and measurement by: