SmashFly to Showcase Recruitment Marketing Best Practices at the 2016 Social Recruiting Strategies Conference

CONCORD, Mass., July 19, 2016 /PRNewswire/ — SmashFly™ Technologies, the leading Recruitment Marketing Platform provider, today announced it will exhibit its award-winning Total Recruitment Marketing Platform at the Social Recruiting Strategies Conference (SRSC) to be held in Dallas, Texas from July 26 – 28, 2016.

SmashFly at SRSC 2016: DoubleTree by Hilton Dallas Market Center

SmashFly enables talent acquisition teams to replace disconnected recruiting tools with its Total Recruitment Marketing Platform, which combines Social Recruiting, Job Distribution, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Mobile Recruiting and Employee Referrals in one comprehensive solution. The software-as-a-service (SaaS) platform is purpose-built to automate, manage and measure everything companies do to find, attract, engage, nurture and convert leads into applicants.

SmashFly activities at SRSC include:

• Live Demos: At the conference, SmashFly experts will demonstrate the company’s Total Recruitment Marketing Platform, which integrates with any applicant tracking system (ATS) to provide the industry’s most accurate view of the sources that produce the best hires, offering unmatched visibility into recruiting ROI for better decision making. The platform’s social recruiting features allow clients to share jobs on any social network, refer candidates within social networks, turn Facebook fans into employees and measure social recruiting toward business goals.

• Speaking Session: Tracey Parsons, Director of SmashFly’s Recruitment Marketing Practice, will present “The Secrets to Turning Passive Candidates Active” on Wednesday, July 27 from 3:00 p.m. – 3:45 p.m. Passive candidates aren’t searching job boards or actively looking at organizations, but at any moment, they could be enticed by the right opportunity from the right employer brand. Parsons will discuss how passive candidates can fuel a recruitment marketing funnel, how to get inside the mindset of these candidates and nurture them with fresh content over digital and social channels.

“Social is like no other marketing channel for modern recruitment marketers. It’s the only place where you can have a dialogue with talent in real-time and educate them on your brand and what it means to work for your company — something that passive candidates must have to make the leap,” said Parsons. “It’s also incredibly important for talent acquisition leaders to measure how well their social strategy is working. With the SmashFly Total Recruitment Marketing Platform, our clients can engage and nurture fans through their existing social investments, and track third-party content to learn which content drives leads and quality applicants — giving them analytic insight into how well these efforts contribute to their overall recruiting performance.”

Follow us on Twitter @SmashFly for live tweeting from SRSC and check out our blog for posts around the conference.

About SmashFly Technologies
SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to find, attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at smashfly.com.

Media Contact:
Hadley Weinzierl, SmashFly Technologies, 1.888.282.3092 x116 / hweinzierl@smashfly.com