Recruiting Marketing Metrics (RMM)
Every recruiting organization is looking for a way to better understand what's working and what's not working in their recruiting strategy. With real-time recruitment metrics & reporting, recruiting organization can finally know what's happening in their recruitment funnel and what recruiting channels provide them with most qualified candidates.
With our Recruitment Marketing Platform, we help our customers, track and provide real-time recruitment marketing metrics & analytics for all their recruitment campaigns. Because our reporting solution is integrated with our Recruitment Ad Distribution, we track and provide metrics for every recruitment marketing campaign you run including job boards, social networks, email campaigns, Google SEM, Recruitment SEO and more.
When we talk about metrics, we offer three great solutions with our Recruitment Marketing Platform: our Core Metrics, Integrated Pipeline Reports & Analytic Dashboards. Let's take a look at the each solution.
Our Core Metrics
When you utilize the SmashFly Recuritment Marketing Platform, we provide you with Core Metrics to help you begin improving your recruiting ROI. Our Core Metrics provide you with the valuable recruitment marketing metrics you need to understand where candidates are dropping off your apply process and what recruiting channels are providing you with the most applicants.
Recruitment Marketing Metrics provide you with insight into your recruitment funnel and measure how well you convert candidates from one stage to the next.
Here are the key recruitment marketing metrics that we provide:
With Recruitment Marketing Metrics, you can easily identify bottlenecks in the apply process and fix problems before they severely hinder your recruiting process.
- VIEWS: Measures the number of candidates that click the link to your job ad and view the job ad
- APPLY CLICKS: Measures the number of candidates that found your job ad compelling and decided to enter your application
- CONTACTS: Measures the number of candidates that opt-in to your Talent Network during your job distribution campaigns
- APPLICANTS: Measures the number of candidates that fully complete the application process and become applicants in your ATS
Integrated Pipeline Reports
With our Integrated Pipeline Reports, we provide you with most illusive recruiting metric: "Source of Hire". Through integration with your ATS, we are able to provide both our core recruitment marketing metrics and your ATS applicant data within a single sourcing report. The combination of these metrics can provide you with insight into your recruiting organization that you've never had before.
ATS Applicant Data (Source to Hire)
ATS applicant data provides you with insight on how well your recruitment process is at identifying and attracting qualified candidates. In particular, it focuses on the recruiting channels you use (job boards, social networks, referrals, SEM, etc.) and helps identify which ones best product quality candidates and most importantly hires. This data helps you accurately tell your source of hire.
Here are the key ATS applicant data that many of our partners use in their recruitment process (although you can customize it for your organization):
- QUALIFIED: Measures the number of candidates that are screened and are given "qualified" status in your ATS
- INTERVIEWS: Measures the number of candidates that made the interview stage of the apply process
- RUNNER UPS: Measures the number of candidates that were in final consideration for the position but were not hired
- HIRES: Measures the candidate that was hired for the position and the recruiting channel that was the source of hire
ATS applicant data helps you accurately answer the most important question, "Where are my hires coming from?"
Recruiting Analytic Dashboards
A new feature for our Platform, our Recruiting Analytic Dashboards enable our users to create custom visual rich dashboards for the metrics they find most important. Recruiters can set up multiple dashboards with a number of widgets that include information they use on a daily basis. This makes it an easy to keep up to date with what's happening in your recruitment funnel and with your recruiting team.
For more information, visit the Recruiting Analytic Dashboards product page.
See our Recruitment Marketing Platform in action
Reserve a Live Demo today and we can show you how the SmashFly Recruitment Marketing Platform can help you recruit better candidates faster.