Improve your Candidate Experience with Career Marketing Sites (CMS)
Today’s recruiting environment has become increasingly complex. With a steady influx of new recruiting mediums (search engines, social networks, mobile, etc.) and an increased desire of candidates to engage and interact with employers, many companies are struggling to stay current with and effectively measure return of the tools they use to compete for the best talent.
Most legacy career site tools were built in the late 1990’s and early 2000’s and are missing many of the key elements needed to be current with the social and mobile nature of today’s talent. They lack the tools to work well with search engines and have long, sometimes overly complex, candidate apply flows. In general, there is mis-alignment with what candidates expect in the on-line experience and what companies are providing as their forward-facing recruitment hub.
That's why we're here to help.
SmashFly Technologies Career Marketing Sites (CMS) turns an outdated Career Site into a centralized recruiting hub that better promotes employer brand and leverages current technology to drive and ultimately optimize candidate traffic.
SmashFly CMS takes your candidate experience into this decade with engaging tools that are well designed, search engine friendly, social, and mobile. It offers rich capabilities for publishing dynamic content and methods to easily capture and stay engaged with prospective applicants. Most importantly, it gives organizations the visibility any marketing team would expect to help measure the effectiveness and return of website outreach efforts and recruitment sources.
How our solution is different
Our CMS solution is much more than just about search optimizing your job content (although we certainly do that with Recruitment SEO) With Career Marketing Sites (CMS), we've designed our technology to drive a better candidate experience for your company and improve your overall applicant rates.
Here are a few areas that differentiate our solution:
Engage Talent with Targeted Messaging
Transform your Career Site from a collection of static web pages into an interactive Career Marketing Site where candidates can easily find targeted jobs, engage with your Employer Brand and join your social networks. Leverage interactive content and media such as video, blogs, micro-sites, or landing pages as well as your social media channels to create unique messaging for the different targeted audiences you are trying to recruit.
Tighten Source Capture
Traditional designs assume a linear candidate experience through the career site, not accounting for variability in behavior that can affect recruitment source metrics. SmashFly CMS supports tight source capture, ensuring the candidates referring source is kept with the user as they navigate the site. This means that as the candidate applies, the company does not have to rely on self-reported or over-reported career site performance data. With the explosion of new source options for companies to explore, knowing what sources candidates are coming in from is becoming increasingly important.
With the emergence of tablets and more advanced mobile devices, Mobile has become a core recruitment medium that companies need to leverage in order to attract and engage qualified talent. SmashFly CMS builds your mobile career presence for all jobs in a way that engages candidates and allows them to provide more than just their email address. Key measurements and customization tools allow clients to monitor and tune this channel as mobile shifts continue to happen.
Build and Engage with Your Talent Network
Utilize Career Marketing Sites not only as a way to get applicants into your ATS but to capture qualified prospects in your Talent Network for future campaigns as well. Custom talent network forms can be leveraged for sourcing events such as Career Fairs, Networking Events and Campus Recruiting scenarios to quickly capture prospective talent. All talent gathered through talent network forms via mobile or embedded into the career marketing site are clearly tracked and tagged within our Recruitment CRM so they can be searched, managed, tracked and campaigned to as you look to fill future job openings.
Career Marketing Sites (CMS) enable you to build a Career Site that can engage with your talent and provide your organization with a recruiting hub that helps drive qualified applicants for your open job positions.
See our Recruitment Marketing Platform in action
Reserve a Live Demo and we can show you how the SmashFly Recruitment Marketing Platform can help you recruit better candidates faster.