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The Recruitment Marketing Platform: A Hub for Talent Discovery, Attraction & Engagement

Understanding a new technology

The Recruitment Marketing Platform: A Hub for Talent Discovery, Attraction & Engagement

Understanding a new technology

In today’s candidate-driven hiring climate, companies big and small are all vying for the same limited resource: quality candidates. And while candidate experience and employee value proposition (EVP) certainly influence an organization’s ability to hire top talent, the more immediate challenge is something most recruiters haven’t had much experience with – namely, talent attraction and engagement.

This report will dive into key findings from Lighthouse’s Recruitment Marketing Technology & Services: Navigating the Vendor Landscape, including an in-depth look at key components of recruitment marketing. It will define what the recruitment marketing platform is, as well as its key capabilities. It will discuss the competitive value of talent analytics in recruitment marketing. Most importantly, this report will describe what role the recruitment marketing platform plays in supporting an effective, modern talent acquisition strategy.