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The Guide to Source of Influence

What, why, and how

The Guide to Source of Influence

What, why, and how

Source of hire is one of the most commonly used recruiting metrics, tracking the last source a candidate used before he or she applies. Source of hire is useful to understand where candidates apply, but it’s not the whole picture! And in today’s world of social media, employer branding and digital marketing, employers need to understand the effect of all their recruitment marketing efforts to gauge their return on investment.

Source of influence is a more than a metric; it’s a way of understanding the candidate journey from attraction to application and tracking the effectiveness of each recruiting channel your company uses. This quick guide will guide you in defining source of influence, why it matters to your company, and how to monitor and track it in order to optimize your recruitment marketing strategy.