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SmashFly + Nestle Purina: Customer Case Study

How Nestlé Purina Developed a Nurture Strategy to Convert Leads into Applicants

SmashFly + Nestle Purina: Customer Case Study

How Nestlé Purina Developed a Nurture Strategy to Convert Leads into Applicants

Nestlé Purina is a company that has always been fundamentally strategic about its talent experience, constantly looking for new ways to measure, optimize and lead the competition. By 2014, Purina had been actively executing recruitment marketing initiatives and working with vendors, but the forward-thinking team wanted a more holistic technology solution to accelerate their vision.

Case in point: Nestlé Purina’s team was operating out of the ATS (Taleo), as well as using spreadsheets and Outlook to track candidate leads and touchpoints.

The talent acquisition dream team—the Nestlé Purina Talent Sourcing team—set out on a mission
to bring their technology up to speed with their bold recruitment marketing vision and brand. Find out how they accomplished that mission by reading the full story!