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Recruitment Marketing Report Card for the 2016 Fortune 500

Explore the strategies of America's largest employers

Recruitment Marketing Report Card for the 2016 Fortune 500

Explore the strategies of America's largest employers

This report analyzes the use of Recruitment Marketing practices by the 2016 Fortune 500. It provides a view into which best-practice marketing principles are being used by the largest recruiting organizations, which practices are emerging and which are largely untapped. By reading this report, business leaders and talent acquisition teams can learn how their strategies compare and which practices they should invest in to better compete and gain an edge in this pivotal time for hiring.

To better compete for top talent, organizations are adopting best practices in Recruitment Marketing. It’s a discipline that propels talent acquisition out of the transactional, job-led, unscientific way of recruiting and into a brand-led, relationship-based and data-driven strategy to connect with talent long term.