All Resources
eBook

Recruiting with Content: A Lookbook for the Candidate Journey

The right message at the right time can break the status quo

Recruiting with Content: A Lookbook for the Candidate Journey

The right message at the right time can break the status quo

People no longer agree to work for a company — they choose to work with a company. And the company that a person chooses to work with is just as, perhaps even more, important than the job itself. Which company someone chooses to work with will either support what’s truly important to that individual at that time in her or his life, or will become an impediment to reaching their personal goals and happiness. Today, people want to align their “why” with their employer’s “why.”

How will you do that? With what you message, what you create and how you reach people throughout their unique career journey. That’s content. Content can help advance the right-fit people to the next stage in their journey by aligning on what matters to them at the right time.