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Recruiter's Guide to Content Marketing

A recruiter's most powerful weapon

Recruiter's Guide to Content Marketing

A recruiter's most powerful weapon

You don’t have to be a marketing expert to create great content for recruiting and hiring. You just need to learn a few simple tips and tricks of the trade that are proven to turn passive viewers into active leads (or candidates into hires, as the case may be) for generating the types of targeted content required to stand out enough to capture the attention of a candidate who’s probably not even looking in the first place.

You’ll also learn how to align content to every stage of the hiring cycle as a way of developing referrals, nurturing relationships and improving the candidate experience – and your overall recruiting efficiency and efficacy, too.

This Recruiter’s Guide to Content Marketing was created as a guide to show you some of the most successful strategies, important lessons and actionable takeaways you can actually use for developing, implementing, managing and measuring your recruiting content.