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Nurturing Candidates from Attraction to Hire: A Guide to the Ultimate Candidate Experience

Connect with talent and guide them through their journey

Nurturing Candidates from Attraction to Hire: A Guide to the Ultimate Candidate Experience

Connect with talent and guide them through their journey

The changing talent acquisition landscape requires a more proactive, engaging, multi-touch approach to attracting leads and converting them into applicants and hires. For modern recruiting organizations, the answer is implementing a modern Recruitment Marketing strategy.

Recruitment Marketing is every tactic—sourcing, content marketing, email nurturing, social recruiting, mobile recruiting, career site, SEO, employee referrals, talent networks, job marketing, employer branding, recruiting events, recruiting analytics, CRM—that a talent acquisition team uses to find, attract, engage and nurture leads to convert them into more qualified applicants to fill jobs now and build a pipeline for the future.

This guide from SmashFly and Glassdoor will show you how to use the tactics above to create a personalized candidate experience that guides candidates through their journey, from attraction to hire.