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How to Make a Better Recruiting Video

Video is taking the world by storm

How to Make a Better Recruiting Video

Video is taking the world by storm

As video becomes the preferred way to consume online content, you need to have a strategy in place. The good news is you don’t always have to spend a ton of time or cash on slick, professionally-produced videos. Given that the most viewed video on YouTube is a camera phone shot of a baby biting his brother’s finger, production isn’t what drives candidate interest, it’s really the story (or the entertainment value!).

Effective recruitment marketing relies on transparency and authenticity, so find your employee advocates and dive into their projects to give candidates a real sense of who you are and why your people stay.

Here are some tips for producing recruiting videos that your prospects will watch – and love