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White Paper

How to be the Amazon of Recruitment

Learn from the best in customer experience

How to be the Amazon of Recruitment

Learn from the best in customer experience

As the competition for qualified talent increases, and as candidates act more like consumers in using numerous touch points for decision making, talent acquisition teams should be asking:

• How do we gather data on interested candidates, and how can we use it?

• How do we offer candidates a compelling relationship with our employer brand at all stages of the job search process and use targeted content to provide value to these candidates?

• How do we build rich candidate profiles that will help us target the right candidates with the right content, and then make data-driven decisions about which candidates to hire?

The good news is that none of these questions or concepts is new. Your marketing teams have been asking, and more importantly answering, these questions about their buyers for the last decade. Download the whitepaper to see how Amazon, the leader in experience marketing, answers these questions and how you can implement their tactics into your recruiting strategy.