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How to Attract Top Talent with Personas and Content

Inbound marketing for talent acquisition

How to Attract Top Talent with Personas and Content

Inbound marketing for talent acquisition

The competition for top talent is becoming increasingly challenging, driving front-line recruiters to search for new techniques and technologies to help them meet their talent acquisition needs. The fact is: Recruiters have to do more than ever to successfully attract top talent today.

The good news is there are best practices that recruiters can borrow from their marketing colleagues to make a significant impact on building their talent pipelines. Those best practices start with inbound marketing, which is simply: using digital tactics to attract qualified leads. This guide will show you how to get started.