All Resources
Guide

Email Best Practices for Recruiters

Think like a marketer

Email Best Practices for Recruiters

Think like a marketer

For 70% of Internet users, email is the primary form of communication with business.

This matters to talent acquisition teams because candidates are becoming more and more like consumers in the way they research and communicate with prospective employers. And let’s face it: A lot of teams are still going about email in an old school, manual way. Ignoring key email best practices can cause challenges with list management (like spam, unsubscribes or flagging through email systems) and decreased effectiveness (poor open rates, click rates and conversion rates).

This guide will show you what works for your colleagues in Marketing, and how it can be applied to talent acquisition.