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Candidate Messaging by Journey Stage

Send the right message at the right time

Candidate Messaging by Journey Stage

Send the right message at the right time

Once you’ve attracted the right leads, how will you communicate with them? Nurture is communicating to the right candidate with the right message at the right time. Think of the “right message” as the intersection of what you want to communicate to your talent network and what they want to hear. You now need to focus on understanding their needs at different stages of their journey: What questions do they need answered? What messages will prompt them to move to the next stage? What is the optimal type of content to relay these messages?

The best way to know what and when to communicate to candidates is to plan your candidate messaging strategy, and this template will guide you through how.