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Building a Business Case for a Recruitment Marketing Platform

Articulating the value of new technology

Building a Business Case for a Recruitment Marketing Platform

Articulating the value of new technology

Companies that invest in recruitment marketing platforms are more likely to achieve business results such as improved efficiency, cost, and consistent candidate engagement. This business case template based on data collected by Aptitude Research Partners will explore the need for recruitment marketing, the value of this investment, and the actions needed to gain support and buy-in.

The goal of this business case template is to provide clarity around a recruitment
marketing platform by defining what it is, highlighting its role in modern talent
acquisition, and helping organizations articulate its value to key stakeholders. This report will empower champions of recruitment marketing with insights that will reinforce their commitment to putting the candidate first and to aligning more closely with business outcomes.