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“Talent of Tomorrow” Virtual Event to Focus on the Business Impact of Hiring With Purpose

Join Talent Leaders for a Free Virtual One-day Event on Tuesday, April 25 to Learn Why a Brand-led Recruitment Marketing Strategy is Crucial to Attracting and Retaining a Purpose-Driven Workforce

CONCORD, Mass., April 19, 2017 – Successfully hiring and retaining talent in today’s business climate is becoming harder to do than ever before – the talent supply is shrinking, the Gig Economy is growing, the skills gap is widening, every day 10,000 baby boomers leave the workforce, and overall, people are working differently. To help educate and empower organizations to address these challenges head-on, SmashFly Technologies, the leading Recruitment Marketing platform provider, today announced “Talent of Tomorrow,” a free virtual event co-sponsored by Cornerstone OnDemand, Entelo, HireVue and SmashFly that will showcase the value of a purpose-driven workforce.

Aaron Hurst, the “Talent of Tomorrow” keynote speaker, is a widely recognized social entrepreneur and authority on social innovation and public private partnerships. He is the CEO of Imperative, a breakthrough assessment and learning platform that enables people to discover, connect and act on what gives them purpose at work. In his keynote, “Leading with Purpose: Attracting and Retaining a Purpose-Driven Workforce,” Aaron will share breakthrough research on why organizations should evolve their talent strategies around purpose, the measurable case studies of the companies that are, and immediate steps attendees can take to start their journey.

The free, first-time virtual event begins at 11:00 a.m. PST on Tuesday, April 25. To view the complete agenda and register, visit:

Additional Featured Speakers:

  • Adrienne Sullivan, Global Employer Brand Leader, Thermo Fisher Scientific ─ “Jobs Don’t Win Talent, Brands Do: The Importance of Hiring with Purpose”
  • Lori Sylvia, Chief Marketing Officer, SmashFly ─ “The World and Workforce Are Rapidly Evolving…Are You?”
  • Panel moderated by Jeff Diana, Former Chief People Officer at Atlassian, Board Advisor & High Growth Consultant ─ “Future-Proof Your Hiring Strategy: The Case for the Right Technology Stack”
    • Jon Bischke, Founder & CEO, Entelo
    • Jason Corsello, SVP, Strategy & Corporate Development, Cornerstone OnDemand
    • Michael Hennessy, Founder & CEO, SmashFly Technologies
    • Mark Newman, Founder & Chief Customer Officer, HireVue

“Talent of Tomorrow” keynote speaker and Imperative CEO Aaron Hurst said, “As leaders, we constantly seek the most effective ways to drive performance and strong culture for our organizations. Breakthrough research from Imperative has confirmed that those who embrace culture and drive performance for our organizations are the ones who come to work for more than a paycheck ─ these employees are driven by purpose. I’m looking forward to sharing new approaches and research that will inform attendees how to best attract and retain purpose-driven people and help them realize their full potential.”

Follow @SmashFly on Twitter and join the conversation by using #TalentofTomorrow.

About SmashFly Technologies

SmashFly’s Total Recruitment Marketing Platform and Services proactively markets an employer brand and jobs through every recruiting channel using marketing automation technology and modern marketing practices. It empowers companies to attract the right people to their organization using the art and science of fit, enabling companies to generate leads and nurture relationships to hire faster and more cost-effectively. Learn more at and follow us on Twitter @SmashFly.

Media Contact: Hadley Weinzierl, SmashFly Technologies, 1.888.282.3092 x116 /