All News
Press Release

SmashFly Technologies Gets Smarter with New Interactive WildFire Analytic Dashboards

Recruitment Marketing Technology leader provides companies with interactive analytics technology to visually analyze their recruitment sourcing data.

Boston, MA – SmashFly Technologies, the leader in recruitment marketing technology, today announced the launch of WildFire Analytic Dashboards within their Recruitment Marketing Platform. The new dashboards arm recruiters with out of the box interactive metrics enabling them to easily visualize their recruitment sourcing data in meaningful ways.

A compliment to the existing Recruitment Marketing Metrics solution, WildFire Analytic Dashboards provide users with a visual dashboard solution to help users better analyze the robust sourcing data already offered in the WildFire Recruitment Marketing Platform. Many companies have come to realize that reliance on candidate self-reported metrics won’t cut it when it comes to making intelligent decisions on how to spend their recruitment marketing budget. The WildFire Platform ensures that all recruitment sourcing data is being consistently defined and tracked be it from website visitors, placed ads, email/sms campaigns, or the fruits of sourcing teams building candidate pipelines.

WildFire Analytic Dashboards provide an enterprise class dashboard solution to give organizations a comprehensive view into visitor behavior, conversion rates and time based trend analysis from all job types, job categories and geographies. Combined with the recently available Integrated Pipeline Reports which integrate ATS source data to give insight from Click to Hire, the dashboard based source by source comparisons will give organizations true insights to differentiate channels that deliver value from those that just dial up the volume but don’t produce quality results.

The solution is built on a DataMart as well as Datawarehouse Cubes that are optimized and designed for fast retrieval of complex relational data. The WildFire Analytic Dashboards provide interactive dashboards that enable users to drill in and out of a number of interactive visualizations as well as filter and pivot cubes on any number of criteria such as date/time, job category, or department. In addition, users can leverage pre-built benchmarking dashboards that enable them to compare and contrast their return as compared to the benchmarks set from data samples of other SmashFly customers.

With WildFire Analytic Dashboards, users can custom build and share their own dashboards by dragging and dropping any Key Performance Indicators (KPI) onto the Dashboard Canvas.

“With our WildFire Platform, we’ve been able to provide users with a wealth of data to help them make smarter sourcing decisions. WildFire Analytic Dashboards represent a new layer to this data by enabling users to display their data in interesting and visually meaningful ways. We are excited to offer this solution and will continue to innovate in the ways users can analyze and interpret their recruitment sourcing data,” said Mike Hennessy, founder and CEO of SmashFly Technologies.