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SmashFly Reports Strong Customer Growth and Product Advancements in 2017

Recruitment Marketing Pioneer Grows Customer-Base By 47%; Usage of Award-Winning Platform Rises by 68%

SmashFly Reports Strong Customer Growth and Product Advancements in 2017

Recruitment Marketing Pioneer Grows Customer-base by 47%; Usage of Award-winning Platform Rises by 68%

CONCORD, Mass. – February 20 2018 – SmashFly Technologies, the leading enterprise Recruitment Marketing platform provider, today announced that the company experienced 2017 year-over-year customer growth of 47%, an increase of 68% of system users, and welcomed prestigious brands such as Toyota, PSA Airlines, and Staples to its client roster.

“We owe our fantastic growth in 2017 to our customers and the great employees at SmashFly,” said Michael Hennessy, CEO and Founder of SmashFly. “Our customers are generating success by embracing our technology and unique approach to Recruitment Marketing.” He continued, acknowledging the graduation of the company’s first recruitment marketing certification class, “The first Transform Recruitment Marketing Certification class included nearly 2,000 talent acquisition professionals, which reflects the quality of the curriculum and the relevance of the domain.”

First-of-its-Kind Industry Certification

Consistent with its history of industry firsts, the SmashFly Recruitment Marketing Certification program includes nine focused classes consisting of an introduction to Recruitment Marketing, brand persona definition, finding the most effective mix of marketing programs, building relationships through campaigns, and a master class on creating a Recruitment Marketing framework and overall plan.

“The Recruitment Marketing Certification program is the industry-leading program that offers content and depth of insight into the right way to do Recruitment Marketing,” said Alex Brown from Fiserv. “The instruction was engaging and high energy. I would highly recommend it to anyone that is looking to up their game in the Talent Acquisition field.”

Product Development and Adoption

During 2017, the SmashFly platform saw unprecedented growth in adoption and usage, which was driven by a host of new features, including:

  • New Analytics
  • Career Site Personalization
  • Google for Jobs Support
  • New APIs with Developer’s Hub
  • Improved Events support with Slates

SmashFly’s product and commitment to customer success received numerous awards in 2017, including the Recruitment Marketing and Employer Branding Program Award from Brandon Hall Group. This award recognized client Thermo Fisher Scientific’s use of the SmashFly Recruitment Marketing Platform to find, attract, engage, nurture, and convert candidates into qualified applicants using a centralized management system to automate and measure recruiting strategies and programs. SmashFly Analytics received the coveted Top HR Products of the Year award from Human Resource Executive magazine for its ability to capture data from its Enterprise Recruitment Marketing Platform to identify the viability of the talent pipeline.

Leadership Team Expansion

To support its continued growth, SmashFly expanded its leadership team. IT industry veterans Thom Kenney and Jon Finnimore were welcomed as Chief Technology Officer and Chief Security Officer & Vice President, Technical Operations, respectively. Kenney has built transformative teams at market leaders such as LogMeIn and Applause. Cybersecurity expert Finnimore joined SmashFly from Monster, where he managed the security, fraud, and compliance teams.

Other executive additions in 2017 include Jeff Wilmot as senior vice president of Sales and Robert Mattson as vice president of Marketing. Wilmot has almost 20 years of experience in leading software field sales, sales operations and inside sales. Mattson has more than 25 years of tech experience with a strong focus on HCM solutions at ADP, Ceridian and Workscape.

“2017 was a year of both accomplishments and building for the future,” said Hennessy. “We expanded our executive team, adding leaders that have great track records in sales, marketing, product development and information security. We received multiple awards for our technology including a Top HR Product for SmashFly Analytics from Human Resource Executive®. Our partnerships, both from a technology and sales point of view, have matured and are delivering great results to us and our clients.”

About SmashFly Technologies

SmashFly’s Enterprise Recruitment Marketing Platform helps companies hire people who fit by delivering everything talent acquisition teams need to market their employer brand across all channels, develop and nurture targeted pipelines through intelligent automation and generate rich behavioral insight to optimize experiences and investments in real-time. To learn more about how SmashFly can help your business, visit and follow us on Twitter @SmashFly.