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SmashFly Publishes 2017 Recruitment Marketing Ideabook

CONCORD, Mass., Oct. 31, 2016 /PRNewswire/ — 2016 proved to be another transformative year in the world of talent acquisition — now more than ever, candidates are the new consumers and the competition for great talent is getting fiercer every day. Therefore, recruiting teams need fresh, bold ideas to help their organization to stand out. In support of this, SmashFly® Technologies, the leading Recruitment Marketing Platform provider, today published the 2017 Recruitment Marketing Ideabook – the largest compilation of strategic and actionable recruitment marketing ideas, submitted by 40 talent acquisition leaders, practitioners, technology providers, consultants, industry analysts and media. Each was asked: “What is the single, most important recruitment marketing best practice to implement in 2017 for bigger success?”

The SmashFly 2017 Recruitment Marketing Ideabook is packed full of great tips for:

  • Strengthening Employer Brand and Personas
  • Testing and Using Analytics for Action
  • Focusing on Best Sources, Welcoming More Experienced Hires
  • Experimenting (Wisely) with Spend
  • Optimizing Content, Storytelling and Personalization
  • Being Authentic and Engaged
  • Prioritizing the Candidate Journey

Contributors represent thought leaders in the new discipline of recruitment marketing:

  • Practitioners: CH2M, Cox Enterprises, Fiserv, GE, Great Clips, Paychex, PwC, Thermo Fisher Scientific
  • Technology Providers: BrandAmper, Glassdoor, HireVue, SmashFly, WilsonHCG
  • Consultancies: The Lou Adler Group, Amplify Talent, Future Workplace / Millennial Branding, HRU Technical Resources, KinetixHR, The Starr Conspiracy, TechVenture, TalentCulture Consulting Group, The Talent Board
  • Industry Analyst Firms: Aberdeen Group, Aptitude Research Partners, Bersin by Deloitte, Brandon Hall Group, HRExaminer, IDC, Lighthouse Research & Advisory
  • Recruiting Media: ERE Media, Recruiting Daily, HR Magazine

Click here to download a free copy of the Ideabook.

Mike Hennessy, Founder and CEO of SmashFly, said, “This week is shaping up to be a major milestone for the recruitment marketing community − between publishing the 2017 Recruitment Marketing Ideabook and holding the first-ever Recruitment Marketing Conference, SmashFly Transform™ – I’m excited to join with leading recruitment marketers, employer brand managers and talent acquisition leaders to share ideas and best practices so we can all move forward together.”

Register for the Live Stream of SmashFly Transform™

The newly-published 2017 Recruitment Marketing Ideabook comes on the eve of SmashFly Transform™, the industry’s first-ever conference focused exclusively on recruitment marketing to be held November 2-4, 2016, in Boston at the Aloft Boston Seaport hotel. This interactive event is designed for modern talent acquisition leaders of enterprise organizations who want to learn and share fresh ideas that will transform how they recruit top talent. Attendees will leave Transform empowered and inspired with best practices and proven solutions to adapt to changing workforce dynamics in order to help fuel their organization’s growth.

The Transform speaker lineup is comprised of notable thought leaders and recruitment marketing pioneers who will discuss how they use recruitment marketing best practices and technology to transform the way their organizations recruit, hire and retain top talent.

Click here for more information or to register for the live stream.

About SmashFly Technologies
SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to find, attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Event Management, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at and follow us on Twitter @SmashFly.

Media Contact:
Hadley Weinzierl, SmashFly Technologies, 1.888.282.3092 x116 /