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SmashFly Launches Consulting Practice

CONCORD, Mass. – March 31, 2016 – The consumerization of the candidate experience has changed how candidates search for jobs and how recruiters find great hires. This shift has inspired a new discipline within talent acquisition known as recruitment marketing. To help customers better attract and nurture talent in today’s competitive job market, SmashFly Technologies, the leading Recruitment Marketing Platform provider, announced it has launched a consulting practice dedicated to providing recruitment marketing services for customers of its Total Recruitment Marketing Platform. The full-service practice will help HR organizations transform the way they recruit by combining proven strategies and innovative technology for modern recruitment marketing.

“Nestlé Purina became a SmashFly customer in 2015 to replace the multiple agencies, disconnected technologies and manual processes we had been using for recruitment marketing,” said Jadea Abolahrari, Manager of Employment Branding at Nestlé Purina. “We chose SmashFly not only for their innovative software platform but also for their knowledge and expertise in modern recruitment marketing. We’re excited to work with SmashFly’s consulting practice to bring that know-how to our team to help us optimize our success with SmashFly’s powerful software platform.”

SmashFly’s award-winning Total Recruitment Marketing Platform is the leading software as a service (SaaS) used by Fortune 1000 companies to attract and nurture candidate leads and convert them into quality applicants, enabling recruiters to make great hires faster and more cost effectively. Since 2007, the company’s in-house experts have helped hundreds of employers transform the way they recruit using SmashFly’s modern recruiting software that improves the candidate experience, delivers more quality applicants and builds talent pipelines for the future.

Now, SmashFly is leveraging the top-notch team behind the industry’s leading recruitment marketing platform to provide customers with proven strategies and tactical execution of recruitment marketing using the SmashFly platform. Services include:

  • Recruitment Marketing Strategy & Tactics
  • Career Site Design & Development
  • Candidate Nurturing Strategy & Tactics
  • Social Recruiting Strategy, Tactics & Community Management
  • Employee Referral Program Strategy & Tactics

“Recruitment marketing is a new discipline in talent acquisition, requiring not only purpose-built technology but also best practices and new skills in digital marketing, employer branding and social recruiting,” said Tracey Parsons, director of SmashFly’s Recruitment Marketing Consulting Practice. “Whether a customer has someone who’s doing recruitment marketing part time or has a team of employer branding and recruitment marketing specialists, SmashFly’s new consulting practice can help make their recruiting marketing vision a reality.”

To learn more about SmashFly’s recruitment marketing services, visit

To sign up for information about SmashFly’s first recruitment marketing conference, SMASHFLY TRANSFO[RM]™, to be held November 2-4, 2016, in Boston, visit

About SmashFly Technologies
SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at and follow us on Twitter @SmashFly.


Media Contact:
Liza Colburn for SmashFly Technologies, +1-781-562-0111 or