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SmashFly CEO Michael Hennessy to Speak About Talent Acquisition in the Digital Frontier

CONCORD, Mass. – March 21, 2016 – SmashFly Technologies, the leading Recruitment Marketing Platform provider, announced that SmashFly Founder and CEO Michael Hennessy will give the keynote presentation on April 17 in Orlando at TAtech Industry Congress(#TAtechOrlando), a conference hosted by The Association for Talent Acquisition Solutions.

Who: Founder and CEO of SmashFly, Michael Hennessy, will present strategies for “Talent Acquisition in the Digital Frontier.” Hennessy has been an innovator in recruiting technology for 15 years. In the late ‘90s, he conceived, designed and built the first web-based talent management system at HireSystems/BrassRing, now part of IBM Kenexa – used today by scores of Fortune 500 companies. He founded SmashFly in 2007 to pioneer a new category of HR technology, called Recruitment Marketing Platforms, focused on attracting and engaging candidate leads and converting them into job applicants. Hennessy is an expert in recruitment marketing and helps organizations to leverage best-practice strategies and technologies to make great hires.

What: The consumerization of the candidate experience has changed how organizations recruit. Candidates search for their next employer similar to how they search for products and services by reading online reviews and following social media. As a result, modern recruitment marketing strategies that leverage social and mobile are critical to attracting and engaging today’s consumer-minded candidates. Hennessy will address how innovations in recruitment marketing automation technology will prepare talent acquisition organizations to transform their talent attraction and engagement strategies to better compete for quality candidates.

Where: The TAtech Industry Congress is being held at the Swan and Dolphin Hotel on April 16-17, 2016. The congress takes place the weekend prior to, and is co-located, with the SHRM Talent Management Conference & Expo.

When: Sunday, April 17, 2016, from 9:15 – 10:00 a.m. EDT

To learn about SmashFly job opportunities in Concord and Boston, MA, visit SmashFly’s career site. To learn more about recruitment marketing, visit

About SmashFly Technologies
SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at and follow us on Twitter @SmashFly.


Media Contact
Chris Brablc, SmashFly Technologies, +1 518-209-3005,