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Mike Hennessy to Speak About Strategies for Making The Right Hires at UMASS Boston Career Networking Event

CONCORD, Mass. – February 22, 2016 – SmashFly Technologies, the leading Recruitment Marketing Platform provider, announced that CEO Mike Hennessy will speak about “How to Make the Right Hire” on March 1st at the University of Massachusetts Boston Career Networking Event.

Who: Founder and CEO of SmashFly, Mike Hennessy, will share with UMass alumni and Boston-area business leaders proven strategies for finding qualified candidates. Mike has been an innovator in recruiting technology for 15 years. In the late ‘90s, he conceived, designed and built the first web-based talent management system at HireSystems/Brassring, now part of IBM Kenexa – used today by scores of Fortune 500 companies. He founded SmashFly in 2007 to pioneer a new category of HR technology focused on managing candidate leads before they apply. Mike is an expert in recruitment marketing and helps organizations leverage best-practice strategies and technologies to build successful recruitment marketing programs and processes.

What: If you’re hiring or planning to hire in 2016, you may have found it’s getting tougher to find qualified candidates. The unemployment rate is at 4.9%, making it a “buyer’s” market for workers. What can companies do to find and attract the best talent? Mike Hennessy will share his personal story about building SmashFly from one to 100 people, along with the strategies that fast-growing startup SmashFly is using to hire more than 50 people in 2016. Attendees will learn:

  • The importance of employer branding and your career site
  • Why the candidate journey starts long before they’re ready to apply
  • New strategies for recruitment marketing that help organizations build a pipeline for the future

Where: University of Massachusetts Boston, Campus Center 2nd Floor, Alumni Lounge

When: Tuesday, March 1, 2016 from 6:00 – 8:30 pm EST

To learn about SmashFly job opportunities in Concord and Boston, MA, visit SmashFly’s career site.

To learn more about recruitment marketing, visit


SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at and follow us on Twitter @SmashFly.


Media Contact
Chris Brablc, SmashFly Technologies, +1 518-209-3005,