Mobile technologies are becoming more important in recruiting. There are 1.8 billion people actively using SMS text messaging today. When put into context, that's two times more than the number of people who actively use email. Tomorrow's workforce increasingly expects communications through their mobile phones. As such, mobile recruiting presents a tremendous opportunity for employers to engage and stay connected with the next generation of talent.
Starting Your Mobile Recruiting Strategy - This checklist is designed to guide you in developing a modern successful mobile recruiting strategy.
Contrary to what is talked about in the marketplace, mobile not only impacts the apply process but can greatly enhance how you engage, communicate, and ultimately source talent. From mobile-optimized Career Sites to easy candidate capture at events to mobile sourcing to engagement through SMS, mobile presents a solution set that can be leveraged across your strategy.
The key is to ensure that your strategy embraces a multi-device approach so that the experience and process across all devices (smartphones, tablets, laptops, and other devices) is optimized for those candidates and users.
At SmashFly, we fully embrace mobile across the full spectrum of our Platform, providing a true device-agnostic solution that delights your candidates and team.
Ensure that all of your Career Site traffic is captured with a Mobile Career Site that matches your brand and enables candidates to easily search and apply for your job positions — all while ensuring that your jobs are search engine optimized for mobile searches.
Build pipelines of quality talent through your Mobile Career Site with mobile-enabled Talent Network forms directly in the apply process.
Whether you’re at a campus career fair or a networking event, leverage mobile Talent Network forms to easily collect candidate information via a mobile device such as a tablet. Best of all, use CRM workflows to automatically tag and route candidate information into their own talent pipelines so you can engage with candidates when you get back in the office.
A robust engagement strategy is integral to building relationships with high-quality candidates. Ensure timely communication and feedback from candidates through email and SMS job-marketing campaigns.
Consistently measure the performance and understand the impact of your mobile channels and Career Site against traditional online channels with end-to-end recruiting analytics. And monitor when additional investments in mobile make sense.
Mobile is only a single piece of what you can do with our Recruitment Marketing Platform.
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