Why We Don’t Need to Reinvent the ATS

There are a lot of opinions, many conflicting, on how recruiting technology can help us innovate, and how we find, attract, engage and nurture candidates in the recruiting process.

One idea is that we need to reinvent the Applicant Tracking System (ATS). But is this really the best use of our time and energy? And is this where technology can make the greatest impact on talent acquisition?

A better ATS would solve some problems. But in many cases, the ATS solves many more problems than most give it credit for. Few remember the mess that recruiting was before the ATS, as it’s been a mainstay for a while now. It’s helped make talent acquisition way better and more efficient, and it’s a system that recruiting organizations couldn’t live without. But it’s clear that the ATS by itself is not enough.

The traditional recruiting process exemplified by the ATS has been focused on the bottom half of the funnel, similar to sales, with the main goal of hiring qualified applicants. However, the new frontiers of recruiting are all about the top half of the funnel, which focuses on attracting and converting leads.

And that means technology built with a recruitment marketing focus.

Learn what you can and can’t expect from your ATS, and everything you need to know about the new generation of recruitment marketing technology. We should neither reinvent the ATS nor abandon it altogether; rather, we need a new solution that integrates with an existing ATS to fully leverage your team’s recruitment marketing capabilities.