CDW’s Jen Sommesi shares Recruitment Marketing Best Practices

at 2015 HCI STA Conference

Welcome to the rise of the “talent-sumer.” (That’s half talent, half consumer.) With today’s prospective employees looking and acting more like customers, traditional recruitment practices fly out the window. Today’s recruitment challenges just can’t be solved with yesterday’s solutions – they require automation, employer branding, a strong social presence, and a proactive (rather than reactive) approach to talent acquisition.

Enter a new strategy for dealing with these talent-consumer hybrids: recruitment marketing. It’s the next step in modern recruiting – the sum of all the tactics a talent acquisition team uses to find, attract, engage and nurture leads in order to convert them into more qualified applicants to fill jobs now and in the future.

In this engaging keynote, leading recruitment marketer Jen Sommesi of CDW shares her tested-and-approved best practices for enterprises looking to reshape their talent acquisition strategy. Her hard-won insights come from years of experience hustling to meet aggressive hiring targets for a global company. She reveals how leveraging a best-in-class recruitment marketing platform allowed her to:

  • Increase awareness of employer brand
  • Deliver a dynamic, personalized candidate experience
  • Increase volume of quality candidates
  • Effectively drive conversion from leads to applicants
  • Communicate the right message at the right time
  • Manage passive as well as active talent for great future hires

Under Jen’s direction, CDW has seen enormous success managing their employer brand through tools like Glassdoor, the Candidate Experience awards, and biannual employee engagement surveys. They’ve also seen a marked increase in their offer acceptance rate.

Jen’s edifying presentation, delivered at the 2015 HCI Strategic Talent Acquisition Conference, will fill you in on everything you need to know to take your recruitment strategy to the next level.