Become a Magnet for Top Talent With Inbound Recruitment Marketing

You want to attract top talent, but what you’re faced with instead is a shortage of qualified applicants. How can you attract the kind of high caliber candidates your organization needs, nurture them with your employer value proposition, and convert them into applicants the moment they’re ready to make a career move?

SmashFly CMO Lori Sylvia and OpenView’s Rebecca Churt, previously of HubSpot, present an industry insider’s perspective on the new candidate journey, and how the application of inbound marketing principles is the key to gaining a competitive advantage in the new frontier of recruitment marketing.

This presentation provides a visual overview of the buyer’s journey; the “then & now” of marketing; the new candidate’s journey; the talent acquisition funnel and how to drive conversion; and finally, actionable ideas for driving candidate flow and attracting the high-quality talent you’re looking for.