5 Major Trends in Recruitment Marketing
In today’s hyper-connected world, every action leaves footprints. We generate massive amounts of data every day. And yet, we use less than 5% of the data we capture for analysis.
SmashFly Director of Marketing Chris Brablc reveals how to use data for better recruitment marketing relationships, and shows how five fundamental shifts are changing the face of talent acquisition. How can thinking about the following trends bring you closer to total recruitment success?
Marketing brand over jobs
Thinking of recruitment as a funnel
Multiple calls to action throughout recruitment process
Candidate lifetime value
Source of hire vs. Source of influence
Leverage Chris’s industry expertise and actionable ideas to bring your recruitment strategy into the modern age and make the most of your data.