5 Major Trends in Recruitment Marketing

In today’s hyper-connected world, every action leaves footprints. We generate massive amounts of data every day. And yet, we use less than 5% of the data we capture for analysis.

SmashFly Director of Marketing Chris Brablc reveals how to use data for better recruitment marketing relationships, and shows how five fundamental shifts are changing the face of talent acquisition. How can thinking about the following trends bring you closer to total recruitment success?

  • Marketing brand over jobs

  • Thinking of recruitment as a funnel

  • Multiple calls to action throughout recruitment process

  • Candidate lifetime value

  • Source of hire vs. Source of influence

Leverage Chris’s industry expertise and actionable ideas to bring your recruitment strategy into the modern age and make the most of your data.