The New Candidate Experience Journey

The Journey from Candidate to Hire touches every aspect of your Employer Brand.Modern Recruitment Marketing can help you be the final destination!

Learn more about the candidate journey from interest to hire, and the various means that your organization can convert candidates into future hires in this infographic from SmashFly Technologies.

Infographic Content

The New Candidate Experience Journey

The journey from candidate to hire touches every aspect of your employer brand. Modern recruitment marketing can help you be the final destination!

Candidate: Anyone who is engaging with your employer brand while exploring the possibility of a new job, now or in the future, who hasn’t applied, or is no longer being considered for a position.

Experience: The collective result of ALL the interactions a candidate has with the employer brand during the recruitment marketing and hiring process.

Who Is A Candidate?

Everyone’s a candidate! Your future hires may not be “looking,” but they may have already found you.

85% of the global workforce is open to a new job. (1) So a candidate might look like…

An active job seeker, customer, student, partner, contractor, friend, alumni, competitor, veteran, vendor, past applicant… and more!

Your Employer Brand Universe

Candidates are like consumers. They engage with multiple touch points along their journey. These might include…

  • Search Engines
  • Professional Talent Network (LinkedIn, Glassdoor)
  • Third Party Reviews (Glassdoor, Indeed, Vault)
  • Sourcing (Phone, email)
  • Live Event (campus, career fair, networking event, trade show)
  • Social Networks (LinkedIn, Twitter, Facebook, Slideshare, YouTube, Reddit, Tumblr, Instagram, Google+)
  • Career Site
  • Job Boards (Monster, Careerbuilder, LinkedIn, Glassdoor, Indeed, Dice)
  • Employee Referrals
  • Mobile

Consumers consult 12 sources of information before making a purchase decision. (2)

57% of the purchase decision is made before a consumer talks with a supplier. (3)

How Do You Convert Candidates Into Future Hires?

Nurture with content and culture, not just requisitions.

  • Newsletters
  • Shares
  • Blogs
  • Landing Pages
  • Testimonials
  • Tweets
  • Photos
  • Videos
  • Ads
  • Reviews
  • EBooks
  • News

94% are likely to apply to a job if the employer actively manages its employer brand. (4)


(1) LinkedIn

(2) Google and Inmar

(3) Corporate Executive Board

(4) Glassdoor