Smashfly Recruitment Marketing Report Card
Original research on how the 2015 Fortune 500 use recruitment marketing practices.
SmashFly analyzed the career sites of the Fortune 500 for 13 recruitment marketing practices, including mobile-friendly job search and apply; use of a talent network; diversity, military and campus initiatives; and careers social channels.
13 companies earned an “A”
27% of companies earned “As” & “Bs”
39% of Tech sector earned “As” & “Bs” – highest scoring sector
4: Number of recruitment marketing practices more than 50% of companies use
57% use employee stories
49% message by job family
67% have a student or intern page
The Mobile Factor
The Fortune 500 are making their way into mobile, but having a complete end-to-end mobile experience – from career site to job search to apply – puts an organization in the top tier.
70 companies have an end-to-end mobile-friendly candidate experience
38% have a mobile-friendly apply page
59% have a mobile-friendly career site homepage
36% have a mobile-friendly job search
The Emerging Practices
The top tier companies are using key emerging and untapped recruitment marketing practices for a competitive edge. Here’s why these practices matter in attracting and engaging leads pre-apply.
Get the complete SmashFly Recruitment Marketing Report Card of the 2015 Fortune 500 at go.smashfly.com/rmreportcard.