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How to Make a Better Recruiting Video

It’s no secret that video is taking the world by storm via YouTube, Facebook and the launch of new live streaming tools like Periscope and Meerkat. In fact, Facebook now has 8 billion video views per day – a whopping 760 years of watch time each day. What’s more, a recent Invodo report revealed 74% of all internet traffic will be video in 2017; and 52% of marketing professionals worldwide name video as the type of content with the best ROI.

As video becomes an even bigger part of inbound marketing strategies to attract consumers, it’s also finding an important role in recruitment marketing strategies to engage top talent. There’s always more than one way to tell your story, and video is ideal for showcasing your company culture, reinforcing your employer value proposition and differentiating the people and projects that make you an employer of choice.

And here’s a secret: you don’t always have to spend a ton of time or cash on slick, professionally-produced videos. Given that the most viewed video on YouTube is a camera phone shot of a baby biting his brother’s finger, production isn’t what drives candidate interest, it’s really the story (or the entertainment value!).

Effective recruitment marketing relies on transparency and authenticity, so find your employee advocates and dive into their projects to give candidates a real sense of who you are and why your people stay. This guide offers actionable tips for producing recruiting videos that your prospects will watch – and love!