Email Best Practices for Recruiters
If there’s a key tactic to borrow from the marketing side of the house, it’s email marketing best practices.
Pardot, one of the leading marketing automation platforms, reported these powerful statistics about email in 2015:
- For 70% of Internet users, email is the primary form of communication with businesses.
- One-third of marketers say their subscribers read emails on mobile devices 50% of the time.
- Marketers rank the three most critical areas of email as: content and design, campaign management, and contact management.
What do these stats tell us? Namely, that email communication matters; that email and mobile go hand in hand; and finally, that email requires a management tool to be successful.
This guide is made for recruiters who want to learn the key best practices when it comes to email marketing. It covers the essential techniques you need to assure that your emails communications are trusted, relevant, human, integrated, strategic, multi-screen, purposeful, and professional.
Following these simple rules of email marketing ensures that your emails hit their target audience with the right message at the right moment, and deliver the engagement you’re looking for.
Download it today and boost your email marketing strategy to the next level.