2017 Recruitment Marketing Ideabook

40 Actionable Ideas from Industry Leaders

In honor of HR Tech 2016, we’re releasing our second annual Recruitment Marketing Ideabook. Last year’s book (which was downloaded nearly 2,000 times!) included some ingenious contributions from industry thought leaders such as Gerry Crispin, CareerXroads, Lars Schmidt, Founder, Amplify Talent and Co-Founder, HR Open Source and John Sumser, Principal Analyst, HRExaminer.

This year, we were lucky to have many of the same folks contribute brand new ideas for 2017, and we’re BEYOND excited to welcome new contributors like Dan Schawbel, a New York Times Bestselling Author, Fortune 500 Consultant and Serial Entrepreneur, and Zachary Chertok, Research Analyst, HCM, Aberdeen Group.

We asked a brilliant group of talent acquisition leaders, practitioners, analysts, technology providers and consultants, one key question:

“What is the single, most important recruitment marketing best practice to implement in 2017 for bigger success?”

Here’s a selection of some of the great ideas we’ve received thus far that you can use to improve your recruitment marketing strategy now and in 2017: from strengthening your employer brand and personas to testing and putting analytics to action and how to focus on best sources and optimize your advocates and storytelling.

We’re excited to share these ideas. We hope you’re ready to put them into action.

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