In 2012, Bright House Networks started a large and essential initiative to improve recruiting across the company. Starting with job distribution in early 2013, Bright House has continued to transform their strategy by adding more initiatives – all managed and tracked by SmashFly – throughout the past three years to truly create a recruitment marketing discipline within the organization.
Their challenges included:
As early adopters of a Recruitment Marketing Platform in 2013, Bright House Networks got a jumpstart on the competition in adopting a measureable recruitment marketing strategy, which helped to build a talent pipeline of over 800,000, optimize and streamline job distribution to the most effective channels, and bring in more than 75,000 applications from the career site.
To learn more about how Bright House was able to overcome their challenges, and in doing so see a 24% increase in filling positions while at the same time reducing their costs by 48%, download this case study today!