Candidate Journey Mapping: Explained

Journey mapping is the act of taking your existing candidate personas and framing a candidate journey based on the different touchpoints each persona may interact with throughout their career search. Your goal is to drive the right-fit candidates forward in their journey by understanding and communicating the content and messages that will resonate and help them choose you. 

How do you get started?

This Candidate Journey Mapping Kit includes an interactive template and a set of instructions to help you dive into candidate journey mapping. You’ll learn:

  • How to accurately define your candidate personas
  • The ins-and-outs of the different stages in the candidate journey
  • What your candidates are doing, thinking, expecting and feeling at each stage
  • How to identify opportunities to improve the candidate journey for your candidates

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