Building a Business Case for a Recruitment Marketing Platform

Companies that invest in recruitment marketing platforms are more likely to achieve business results such as improved efficiency, cost and consistent candidate engagement. In fact, companies that utilize a recruitment marketing platform are TWICE as likely to have a positive candidate experience and an improved Net Promoter Score. These companies are also 3 times as likely to have quality of hire above their competitive benchmarks.

This business case template, based on data collected by Aptitude Research Partners, will provide clarity around recruitment marketing platforms while exploring the need for recruitment marketing, the value of this investment, and the actions needed to gain support and buy-in.

Download the report to learn about what exactly a recruitment marketing platform is, the role it plays in talent acquisition and how you can articulate its value to stakeholders in your organization.

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