CH2M and SmashFly Win Brandon Hall Group’s Top Honor for Best Advance in Recruitment Marketing Technology
SmashFly’s Total Recruitment Marketing Platform Helped CH2M Become a Strategic Recruiting Engine, Reduce Cycle Times by 60% and Hire 2X Faster
CONCORD, Mass. – January 12, 2017 – SmashFly Technologies, the leading Recruitment Marketing platform provider, and CH2M, an industry-leading global engineering and consulting firm, today announced that their partnership has won them a coveted Brandon Hall Group Gold Award for Excellence in the “Talent Acquisition: Best Advance in Recruitment Marketing Technology” category.
Denver, Colo.-based CH2M operates in 50+ countries and recruits employees in 180+ countries. The firm leads in the delivery of sustainable development solutions for infrastructure and industry, providing a breadth of program and project management services to clients and communities around the world.
Anticipating the company’s next phase of growth while facing a global shortage of skilled labor across its industries, CH2M’s global Talent Acquisition team set out to become a modern recruiting organization that attracts great candidates to the company’s strong employer brand. To support this strategy, CH2M selected SmashFly’s Total Recruitment Marketing Platform because it allows CH2M to automate, manage and measure every recruiting channel and tactic used to find, attract, engage, nurture and convert leads into applicants and new hires.
With SmashFly, CH2M has gained a competitive advantage in recruiting by:
• Automating job distribution to hundreds of job boards around the world ─ eliminating the need for recruiters to manually post jobs, while maintaining the ability to track and analyze the traffic coming from these sources;
• Capturing leads on CH2M’s career site (https://www.ch2m.com/careers) in order to build a talent database that’s 100% owned by the company, not an agency;
• Building ongoing engagement with its employer brand through content marketing and email nurturing to its talent pipelines of active and passive candidates;
• Accessing trusted, end-to-end recruitment analytics that track every job, email, social post and URL in real time, providing complete visibility into ROI.
Like most organizations, many of CH2M’s best candidates come through employee referrals. Previously, the talent acquisition team would send email requests for referrals to the CH2M employee directory using Outlook without the ability to know email open rates and click-through rates. With SmashFly, CH2M sends and tracks internal email campaigns to generate more employee referrals for key positions.
Proven, Measurable Results:
After implementing SmashFly, CH2M quickly saved $750,000 in traditional job advertising by eliminating underperforming job boards and consolidating contracts. Additional results include:
• Through content marketing, search engine optimization, pay per click and retargeting, CH2M significantly increased the number of qualified candidates joining its talent community;
• The company hired an average of 6,000 employees per year with an average time-to-offer of 52 days − significantly faster than the industry average of 70-80 days;
• CH2M sources, identifies and hires talent at an average cost-per-hire of $3,800 − compared to industry averages of between $7-11K;
• Its monthly candidate newsletter captured 114,000 new subscribers, resulting in an average of 410 new applicants each month;
• Within one year of implementing SmashFly, CH2M built a database of over 500,000 contacts.
Click here to watch a video from SmashFly Transform™ of John Cotton, CH2M’s Recruitment Technology and User Experience Strategist, speaking about “Fusing Technology and Strategy for Recruitment Marketing Success.”
Ryan D. Cook, Vice President of Global Talent Acquisition, CH2M
“It’s an honor to be recognized by the Brandon Hall Group for our recruitment marketing practice and technology strategy along with our partner, SmashFly. Recruiting in more than 180 countries amidst high competition for the best talent requires the use of modern recruitment marketing practices with localized strategies and tactics. Replacing our previously disconnected recruiting tools with a single recruitment marketing platform from SmashFly has allowed us to grow our business with the right people at a fraction of the cost of traditional recruiting efforts.”
Michael Hennessy, Founder & CEO, SmashFly Technologies
“CH2M builds the vital infrastructure that enables cities and communities to thrive – it’s an honor to help them find the best talent globally. Transforming any company into a modern recruiting organization takes vision and leadership by the talent acquisition team – we’re proud to be recognized with our customer by the Brandon Hall Group for a leading recruitment marketing strategy that’s delivered measurable business results.”
Rachel Cooke, Chief Operating Officer of Brandon Hall Group and Award Program Head
“We congratulate our Technology Award winners and thank them for leading the way in designing and utilizing technologies that empower organizations to enhance and in some cases, transform their organizations. Our research shows that Human Capital Management technology is a primary driver of innovation, and our award-winning organizations serve as models of success.”
Brandon Hall Group senior analysts and executives evaluated the entries based upon criteria including product innovation, unique differentiators, value proposition and measurable results, and http://www.brandonhall.com/excellenceawards/past-winners.html were chosen by a panel of veteran, independent senior industry experts.
CH2M leads the professional services industry delivering sustainable solutions benefiting societal, environmental and economic outcomes with the development of infrastructure and industry. In this way, CH2Mers make a positive difference providing consulting, design, engineering and management services for clients in water; environment and nuclear; transportation; energy and industrial markets, from iconic infrastructure to global programs like the Olympic Games. Ranked among the World’s Most Ethical Companies and top firms in environmental consulting and program management, CH2M in 2016 became the first professional services firm honored with the World Environment Center Gold Medal Award for efforts advancing sustainable development. Connect with CH2M at www.ch2m.com; LinkedIn; Twitter; and Facebook.
About SmashFly Technologies
SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to find, attract, engage, nurture and convert candidates into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Marketing, Web Sourcing, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and search engine optimized Career Sites, Employee Referrals, Event Management, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at www.smashfly.com and follow us on Twitter @SmashFly.
About Brandon Hall Group, Inc.
With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.
Brandon Hall Group has an extensive repository of thought leadership, research and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs. (www.brandonhall.com)