CONCORD, Mass. – SmashFly Technologies, the leading Recruitment Marketing Platform provider, today introduced SmashFly 15, a new version of SmashFly’s Total Recruitment Marketing Platform. SmashFly 15 brings industry-first features that redefine employee referrals, allow complete personalization of the candidate experience, provide greater control of employer branding and deliver the most trusted recruiting analytics, all through a responsive and easy-to-use UI that enables talent acquisition teams to build higher quality pipelines faster and smarter.

SmashFly’s award-winning Recruitment Marketing Platform empowers recruiters to attract, engage and nurture candidates and convert them into qualified applicants from a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Distribution, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics.

Build a Referral Network

SmashFly 15 goes beyond traditional employee referrals by creating a modern referral network where anyone can sponsor a referral into the organization. A new SmashFly survey published today reveals that organizations that reach beyond employees to invite referrals from their entire network—including alumni, contractors, customers, partners and vendors—generate 28% more hires from referrals and 8% higher quality referral candidates, increasing lead volume without decreasing quality.

Designed as an enterprise-class solution that ensures compliance and supports customization, SmashFly 15’s new referrals solution validates the sponsor-candidate relationship to deliver better quality referrals based on a recommendation, not just a name. With the ability to manage referrals from the same Recruitment Marketing Platform recruiters use to manage all other recruiting channels, SmashFly becomes the first to provide empirical data to accurately track and measure referrals alongside all other external sources of hire consistently, systematically and agnostically.

“SmashFly has been a trusted partner in Bright House Networks’ talent acquisition strategy since 2012. Their modern recruiting software has enabled us to grow our talent network to 260,000 contacts resulting in more qualified applicants for the 2,150 external hires we’ve made, particularly hard-to-fill customer service and technical jobs,” said Jennifer Tracy, Sr. Director of Talent Acquisition & Diversity at Bright House Networks. “With operations in five states, a robust referrals program is critical to supporting our localized sourcing efforts. The SmashFly Platform is already powerful, but the ability to integrate referrals and track it alongside all our other recruitment marketing channels will help us to better manage our program and provide transparency with referral sponsors.”

Personalize the Candidate Experience

SmashFly 15 enables complete personalization of the candidate experience to better engage candidates with easy-to-create landing pages for every job family. The platform dynamically presents content (text, videos, images) in job descriptions and talent network forms based on the individual job, driving higher applicant conversion rates. In addition, SmashFly 15 lets candidates (and referral sponsors) determine their subscription preferences to Job Alerts, ensuring communications meet their individual needs.

Control Employer Branding

Employer brand managers can achieve greater control over branding standards by creating a media library of approved content and design assets that recruiters can use to bring job descriptions and email campaigns to life. In addition, new design templates for emails, newsletters, job alerts and landing pages can be easily customized to jump-start recruitment marketing without needing design or coding skills.

“It’s time-consuming to deal with multiple agencies to manage key talent sourcing initiatives such as search engine efforts, a CRM and sourcing analytics,” said Jadea Abolahrari, Manager of Talent Sourcing and Employment Brand at Nestlé Purina. “We’re excited to leverage the full capabilities of the SmashFly platform, especially the new capabilities for managing employer branding. At Nestlé Purina, we believe pets and people are better together, and telling that story consistently across all recruiting channels is vital to our talent acquisition strategy.”

Modern UI

SmashFly 15’s new user interface raises the bar in design and ease of use in HR technology. The modern UI was developed in close cooperation with SmashFly customers through a year of research and testing to help recruiters work faster and smarter. With a responsive design, a re-architected user experience and intelligent automation of daily tasks, SmashFly 15 ensures high-performance recruitment marketing.

“SmashFly 15 reflects the tremendous collaboration we have with our customers to make their talent acquisition strategies continuously better,” said Michael Hennessy, Founder and CEO of SmashFly. “SmashFly 15 will help our customers optimize their time, team and budget to meet rising expectations for better results, without needing more resources. We all know recruitment marketing isn’t new, but what makes SmashFly different is the powerful technology we’ve developed to make it easier, personalized, branded and measurable.”

SmashFly’s referrals solution is available immediately, with more SmashFly 15 features rolling out in Q2 and Q3. To learn more, register for the SmashFly 15 webinar on June 17, 2015.

About SmashFly Technologies

SmashFly’s award-winning Total Recruitment Marketing Platform enables talent acquisition teams to attract, engage and nurture candidates and convert them into qualified applicants using a centralized management system that automates and measures recruiting strategies and programs. Customers use SmashFly to unite their previously disconnected recruiting tools into an integrated software platform for Job Distribution, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Employee Referrals, Social Recruiting and Recruiting Analytics. Used to target pre-applicants in the front-end of the talent acquisition process, SmashFly integrates with any applicant tracking system (ATS) to provide unparalleled, real-time analytics on the sources that produce the best hires for the organization. Learn more at smashfly.com and follow us on Twitter @SmashFly.

Media Contact Chris Brablc, SmashFly Technologies, +1 518-209-3005, cbrablc@smashfly.com