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Our Story

The story of SmashFly starts in the home of our founder and CEO, Mike Hennessy, in 2007. (Really. That was our company office was for the first four years!)

It started with a vision for a better way to recruit, fueled by people with passion. The technology came second. Then the name. Without any one of those, we wouldn’t be SmashFly.

THE VISION

In 2007, SmashFly’s Founder and CEO Mike Hennessy envisioned a bold new path for talent acquisition.

He believed that organizations should proactively engage with the people they want to hire before they need to hire them. His thinking (after his decade-long role as chief architect at BrassRing) was that by adopting best practices in marketing and branding, organizations could attract the right people who fit their organization and build a pipeline of interested talent only they could source from. This strategy would enable organizations to win candidates over the competition, reduce the time and cost to hire, and create a workforce of the right-fit people that fuel their business to succeed and thrive.

To achieve this would require talent acquisition to embrace new strategies, new skills and new software. So, Mike left BrassRing and founded SmashFly Technologies. And with it, the start of a journey to establish a new category of HR technology: the Recruitment Marketing Platform.

 

“There are so many facets vital to recruitment marketing, and they are all in one place. We looked long and hard for that, and SmashFly is that.”

John Qudeen, Vice President, Recruiting & Staffing, Thomson Reuters

 

“The care, passion and excitement about our usage of SmashFly is really something that none of us has experienced before with other vendors.”

Jenn Surapisitchat, Talent Acquisition Partner, WE Communications

 

THE PEOPLE

Our team is wicked talented (as we say in Boston). We come from organizations like BrassRing, Taleo, Oracle, SuccessFactors, Jobs2Web, TMP and CareerBuilder, with 200+ years of combined experience in HR technology. We’re united by a passion for what we do, support each other to succeed and laugh a lot along the way. We live across the nation — from California to the New York island … literally. We grill in the summer, play office basketball in the winter and work in whatever space or chair makes us the most productive for our customers and team.

Our customers are our partners in transforming how organizations think about recruiting and retaining talent. They’re business leaders. Pioneers. Boundary breakers. Marketers. Out-of-the-box thinkers. Risk takers. They push us to continue to deliver exceptional software and services that are ahead of the curve to ensure they can be ahead of the curve.

 

THE TECHNOLOGY

SmashFly’s Total Recruitment Marketing Platform and Services empower you to master the art and science of attracting and hiring the right people who fit your organization. Unlike disconnected recruiting tools that break the candidate experience and lack trustworthy analytics to make smarter decisions, SmashFly provides the only enterprise-class recruitment marketing solution to support a brand-led, relationship-based and data-driven strategy so you can hire with purpose, unleashing your potential.

The Art: Authentic employee stories, dynamic employer branding, effective recruiting events, personalized and engaging career sites, full-funnel recruitment marketing services, and seamless candidate experience from search to hire.

The Science: Advanced web sourcing, robust candidate relationship management (CRM) functionality, SEO-optimized job landing pages, automated email nurture, targeted talent network forms, unparalleled recruiting analytics across the candidate journey and integration with any ATS and thousands of job boards.

You need both to gain a competitive edge in recruiting. That’s why customers choose SmashFly.

 

THE NAME

We get this question … a lot. If you ask our Founder and CEO, he’ll tell you that he originally wanted his company name to represent “breaking through barriers.” But he also wanted to answer: What do you achieve by breaking barriers? Going against the status quo can be a big risk, especially in talent acquisition and HR, but it’s the only way to see maximum reward.

What ensued was a creative brainstorm (and insane amount of thesaurus-ing) that fueled words like “break,” “smash,” “crash,” and “soar,” “climb,” achieve” and “fly.” In the end, SmashFly was born.

Over the years, the name SmashFly has truly manifested itself in what we believe as a company: that when you smash through barriers and the status quo, your business can truly reach new heights.

Are you with us?

 

AT A GLANCE:

  • Headquartered in Concord, Mass., with an office in Boston
  • Privately held, backed by OpenView Venture Partners and Bessemer Venture Partners
  • More than 100 customers including 25 of the Fortune 500
  • 2016 Brandon Hall Group Excellence in Technology Award for Best Advance in Recruitment Marketing
  • 5-Star Glassdoor Employee Rating
  • 2016 Top Place to Work by the Boston Globe
  • 2016 Best Place to Work by the Boston Business Journal

 

OUR CUSTOMERS

Our customers are partners in transforming how organizations think about recruiting and retaining talent. They’re industry and business leaders. Pioneers. Boundary breakers. Marketers. Out-of-the-box thinkers. Risk takers. They push us to continue to deliver exceptional software and services that are ahead of the curve to ensure they can be ahead of the curve.

 

CONTACT US

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