With 90% of people open to a new or better opportunity, it’s surprising that only 24% of the Fortune 500 allow interested people to opt in to an employer’s talent network to learn more. What’s more: 74% of people drop off your application process every day – people you’ll never know unless you have another way to capture their information.
As competition for top talent increases, it will be critical for organizations to have a better relationship with a candidate over a better job posting. Within SmashFly’s CRM, you can proactively build a talent network of interested candidates, then nurture them over time with branded content and jobs, to better determine fit and stay top of mind when they decide to make a career change.
CUSTOMIZE TALENT NETWORK FORMS FOR SPECIFIC AUDIENCES
Always provide a way for candidates to opt in to your employer brand that doesn’t require them to apply, so you can know who they are and communicate with them starting now. With customizable and unlimited talent network forms, you can target and brand forms for specific candidate audiences and campaigns to create a personalized experience that improves conversion.
OPTIMIZE YOUR TALENT NETWORK FOR MOBILE
Know more of your mobile career site visitors by making it quick and simple for them to opt in to learn about your organization with as little as email address. Using mobile-responsive talent network forms, you provide every candidate with an option to join your talent network, not just apply now, so you can mitigate application drop off and re-market to them in the future to build interest.
CAPTURE MORE LEADS AT EVENTS
Capture contact information and candidate resumes at recruiting events using a smartphone or tablet, automatically segmenting them into a specific pipeline or event campaign for more personalized follow-up communication. During events, you can use SmashFly’s CRM to segment and sort candidates based on their qualifications and/or priority for immediate follow up, so you can better prove event success.