Candidates are like consumers in their career search, researching 10+ sources before deciding to apply. Your career site is your employer brand hub, telling your story, showcasing your culture and marketing your jobs—influencing a person’s decision to join your talent network or apply to your organization.
Our Enterprise Recruitment Marketing Platform helps you build a personalized, mobile- and search engine-optimized career site based on marketing best practices to attract and convert – turning visitors into leads and job seekers into applicants.
“Your career site must be a destination. If you don’t have a great employer brand, then you’re missing out on the opportunity to capitalize on people that know you. Investing in SmashFly has helped us improve our results for hires through our career site.”
JENNIFER TRACY, Building Selection & Talent Programs and Employment Branding for Spectrum
MARKET YOUR EMPLOYER BRAND
Every SmashFly career site is unique to your brand. Fully control the look and feel of your career site design and layout, plus easily update any page or content when you need to – without additional cost. Leveraging an employer brand library, you can customize landing pages, job descriptions and email campaigns with videos, images and fonts to market your brand consistently through every touchpoint, increasing awareness and interest.
PERSONALIZE YOUR CANDIDATE EXPERIENCE
Deliver a personalized experience across every device and audience with a mobile-responsive career site design and unlimited custom landing pages to tailor messaging to specific audiences like veteran, diversity, student or hourly. Using SmashFly’s Recruitment Marketing Platform, you can connect with specific candidate pipelines using targeted messaging that spans the candidate journey, driving leads to a custom landing page on your career site that prompts them to opt in to your talent network or apply now.
CONVERT VISITORS TO LEADS & JOB SEEKERS TO APPLICANTS
Enable candidates to find you in search results by automatically creating of keyword-rich landing pages for each open job position on your career site. Using a talent network form, you can capture up to 80% of the interested people who start your application process but don’t complete it – turning anonymous visitors into leads you can re-market to.
ACCURATELY TRACK SOURCE OF INFLUENCE & HIRE
Track and measure the real-time traffic and performance of your career site pages and content with detailed website analytics. With advanced integration, our platform automatically passes accurate source codes into the ATS for every source that a person visits prior to the career site. Most importantly, by tracking every touchpoint in every candidate’s journey, you can understand the influence of each source (not just the last source!) on generating leads, applicants and hires.