Recruiting events are a powerful first touchpoint with job seekers that can make a lasting impression. But most talent acquisition teams struggle to measure the effectiveness of their event investment, using siloed tools (or even spreadsheets) to manage event logistics, communication and lead capture.
SmashFly’s Enterprise Recruitment Marketing Platform helps you dominate every recruiting event – from campus to military and diversity – by making it easier to manage logistics, staff, registrations, tasks, lead capture and follow up, and measure your success in generating leads and hires alongside your other recruiting strategies.
MANAGE EVERY EVENT SEAMLESSLY
Automate key communications, reminders and workflows to help your team work smarter and faster. From automating registration and wait list process to ensuring reminders and follow-ups are sent at the right time, feel confident in executing the details of your strategy so you can focus on big-picture results.
DRIVE AWARENESS TO CANDIDATES & VOLUNTEERS
Our platform easily manages communication with your two key audiences – candidates and event staff. Attract quality talent and generate more registrations by marketing your events to key channels like job sites, your career site, social media, professional networking sites and your talent network. Plus, use targeted and personalized campaigns that highlight your employer brand to recruit the right staff to connect with potential candidates at the event.
CAPTURE LEADS ON THE SPOT
You can stop collecting stacks of resumes and using spreadsheets! Create an engaging candidate experience at your recruiting events with branded talent network forms on any mobile device that capture contact information on the spot. This way, your recruiters can immediately follow up with and nurture quality talent right post-event.
BUILD MEANINGFUL TALENT PIPELINES
Build on that first impression and connect event leads to your employer brand by consistently nurturing them with targeted content, job alerts and upcoming events to convert more hires in the future. With our robust CRM functionality, you can segment leads in your database by event, skillset and initiative, like campus or diversity.
MEASURE THE SUCCESS OF EVENTS HOLISTICALLY
For many organizations, events live siloed, making it tough to understand how event investment drives ROI compared to other recruiting initiatives like job boards or your career site. Not anymore. The SmashFly Recruitment Marketing Platform enables you to execute and track events side-by-side other recruiting campaigns, providing you with a clear picture of how each event drives leads, applicants and hires in real-time.