Email Marketing

Sourcing candidates into SmashFly’s CRM is the first step to an effective talent network nurture strategy. But the true success of nurture is determined by what and how you communicate to candidates in order to fuel their interest and engage them to apply.

Only 1% of the Fortune 500 send content other than jobs in their email marketing to their candidate database.

With SmashFly, you can move ahead of the pack, differentiating your employer brand through targeted and branded email and SMS communication to build deeper relationships with people who have already shown interest in your organization.

 

SEND TARGETED EMAIL COMMUNICATION

Nurture candidate relationships with the right content and messaging at the right time in the candidate journey, directly to their inbox. With robust CRM functionality, SmashFly enables you to send targeted, personalized content and jobs to candidates based on their interests and skills to keep your organization top of mind when they are ready to make a career move.

 

USE OUT-OF-THE-BOX TEMPLATES FOR BRAND AWARENESS

Raise your brand awareness by leveraging customizable email templates that follow your employer brand standards. SmashFly’s CRM comes with built-in templates for thank-you emails, newsletters, content campaigns and job alerts, helping you focus more on creating content and messaging that will drive interest and conversion.

 

AUTOMATE NURTURE CAMPAIGNS

Ensure your recruiting team focuses on building relationships with candidates rather than wasting time on manual tasks in the CRM. With advanced automation, you can set up intelligent automation rules and workflows based on candidate and recruiter actions to segment your CRM contacts, assign tasks to specific recruiters, set up drip marketing campaigns and follow up with candidates who drop off during your application process – all to guarantee that your talent network stays engaged with your employer brand and jobs for future opportunities.

 

REACH CANDIDATES THROUGH MOBILE SMS

Improve response times to your recruiting communications by engaging candidates via their mobile devices if they opt in. Through SmashFly’s platform, you can send targeted SMS messages and use mobile-responsive email templates to nurture candidates and improve their experience on mobile devices.