Automation

SmashFly’s Enterprise Recruitment Marketing Platform works like an engine that continuously markets your brand, content and jobs to boost awareness and nurture your leads, converting them into quality applicants. Day one, our software will automatically start building your talent pipelines by:
 

OPTIMIZING AND BRANDING YOUR JOBS

     

  • Importing jobs from your ATS into the SmashFly platform
  • Reformatting job descriptions with your employer brand template
  • Embedding photos and videos in job descriptions based on job category
  • Creating an SEO- and mobile-friendly landing page for each job on your career site so your jobs are easily found when a candidate is searching
  • Distributing and posting your jobs to hundreds of job board destinations, both free sites and boards you have contracts with
  • Monitoring job board postings to control inventory and stay within contracted budget

ADDING A TALENT NETWORK OPT IN

     

  • Adding a talent network form to your career site so leads can opt-in to receive your communications and subscribe to job alerts, without having to apply for a job
  • Inserting a talent network form into the beginning of your apply process to capture applicants that may drop off, capturing 80% of the people who start your application

SEGMENTING AND NURTURING LEADS

     

  • Segmenting leads into pipelines based on job family, skills, location, or other criteria you define
  • Emailing leads by welcoming them to the talent network and asking for additional information to qualify their skills and interests
  • Starting leads on an email nurture track that periodically sends them relevant content and job alerts, so you stay top of mind
  • Emailing applicants that didn’t complete the apply process within 72 hours to remind them to finish their application
  • Importing applicants not hired from the ATS back into the SmashFly platform to re-market to those candidates
  • Alerting recruiters if a “hot” candidate is actively engaging with your content and career site

TRACKING EVERY INTERACTION IN THE CANDIDATE JOURNEY

     

  • Tracking every lead engagement activity, from career site visits to email opens to social media clicks, and more
  • Tracking both the last source that converted a lead into an applicant as well as all sources of influence throughout the candidate journey, from job views to apply clicks
  • Tracking leads that converted into applicants through each hiring process stage in your ATS all the way to hire