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Effective talent marketing involves understanding how to integrate the many different
components that create a winning talent marketing strategy. Combining the right
tools, technologies, and concepts into a cohesive strategy will help your company
maximize your recruiting budget and ultimately result in hiring better quality candidates
in a shorter amount of time. Implementing a talent marketing strategy in your own company can be a daunting task if you are not familiar with the right concepts
and tools. SmashFly can provide your organization consulting services at each stage
of the process which will let you take advantage of the latest technologies
and services to maximize your recruiting budget. From implementing our WildFire
Platform, to providing guidance on job description wording, to helping you design
a job commercial, you can leverage our talent marketing expertise to create a solution that works for you. |
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In addition to our talent marketing consulting services, we can also work with your
technology team to find the right integration strategy to implement WildFire within
your current Talent Management System.
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Job Board Marketing |
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Once you start using a talent marketing platform, you will start understanding your
current talent marketing funnel and will have a baseline report of how successfull
your current job ads are performing. Your next logical step will be to start refining
your job advertisements to improve your overall performance in terms of number of
views, applicants and click through rate. Leverage our in-house talent marketing
expertise to help you craft a strategy to re-word your job descriptions and market
them on various boards to measure overall performance. Once you optimize your job
description once, you will KNOW that you have created a job advertisement that draws
the most traffic, and that is lowering your Cost Per View and Cost per click metrics. |
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Email Campaign Management |
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Creating email templates to be used for running targeted campaigns to candidates
or your social network is very straight forward. Crafting an optimized email campaign
template that will drive more traffic to your job takes talent marketing expertise.
Use our in-house staff to help you create any number of email templates that can
be used to directly target your intended audience, and which will increase the views
and click through rates. |
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Job Commercials |
Job Commercials are a new concept in the marketplace, and therefore are often misunderstood
in terms of how they should be created, and what their benefits are. Most recruiters
inherently understand the concept of providing more targeted content and branding
to their recruiting efforts to help increase awareness of their company, but most
lack the tools and knowledge to create a real strategy. Job Commercials, at a high
level, are about leveraging new multi-media technologies to help extend and brand
your existing job advertisements. It can be as simple as a Flash presentation highlighting
the core benefits of the specific job and your company, to a flash video of the
CEO welcoming the candidate to their company, to an individual hiring manager providing
a voice narration of why the candidate should come work for them.
Use our In-house experts to help you understand all your options in terms of creating
tailored job commercials for each type of candidate you are looking to reach. Crafting
a job commercial for sales professionals will be quite different than a job commercial
for developers. Once you create your job commercial template, you can re-use it
over and over to help drive candidates to your jobs and help convert them into applicants. |
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Please contact our sales department to discuss
your consulting engagement at: sales@smashfly.com |